Black Friday, an iconic day in the United States, marks the culmination of the holiday shopping season with retailers offering exclusive deals. Originating from a tradition where merchants, on November 28th, would adjust their clocks to extend trading hours, this day has evolved into a shopping phenomenon.
The earliest mention dates back to an 1869 Macy’s ad, emphasizing bargains showcased Thursday night, laying the foundation for Black Friday. The term surfaced in 1951 in Philadelphia, where merchants enticed customers with significant discounts on clothing.
Black Friday: Some Statistics
In 2021, the United States witnessed a staggering 155 million shoppers, spending $8.9 billion online on Black Friday alone—an 11% increase from the previous year. The surge in online shopping is anticipated to continue, while in-person shopping may experience a dip.
Mobile shopping claimed a significant share, constituting 43% of all sales during Black Friday 2021, a trend driven by the increasing integration of smartphones into daily life.
The Biggest Advantage of Black Friday Marketing: The Psychological Impact
Black Friday’s psychological impact is profound, driven by a sense of hurry that encourages swift decision-making for the best deals. Successful marketing strategies capitalize on this urgency, ensuring shoppers a seamless and engaging experience.
Tips for a Successful Black Friday Marketing Strategy
- Prepare Early: Plan promotions well in advance, finalizing product lists, revenue goals, and launch dates approximately two weeks before the event.
- Keep it Simple: Stick to proven sales strategies, offering discounts and bundled deals. Avoid introducing disruptive changes that may deter customers.
- Integrate Digital Experiences: Include digital content throughout the holiday season, weaving it into a comprehensive brand strategy beyond Black Friday.
- Prioritize Customer Reviews and Fast Delivery: Shoppers value customer reviews over prices on Black Friday. Ensure free and prompt delivery to enhance the overall shopping experience.
Black Friday in Different Parts of the World
While the United States remains the epicentre of Black Friday shopping, other countries actively participate. The top 10 countries shopping online on Black Friday include the United States, Canada, Japan, Australia, France, the United Kingdom, Germany, Mexico, Italy, and Brazil.
Tips for Securing the Best Bargains on Black Friday
- Compare Prices: Different stores offer varying prices for the same product. Compare prices and look for Black Friday-specific sales.
- Utilize Coupons and Discounts: Seek coupons or discounts from store brands or manufacturers to lower costs.
- Shop Online for Better Deals: Compare online prices, including shipping fees, for potential savings.
- Sign Up for Email Notifications: Receive coupons and promotions directly by signing up for email notifications from stores.
- Shop Early: Beat the rush by shopping early to access new releases and exclusive deals.
- Watch for Flash Sales: Watch for limited-time offers or flash sales that disappear quickly.
- Be Prepared to Shop Late: Many stores stay open until late on Black Friday, offering extended hours for shoppers.
Conclusion: The Ever-Expanding Black Friday Phenomenon
Black Friday continues to be a benchmark day for retailers and consumers alike. With abundant discounts and bargains, this annual shopping extravaganza remains a highlight, promising an extensive array of offers for savvy shoppers.
