To effectively promote your business, it’s essential to explore various digital avenues, mainly through social media advertising on platforms like Facebook and Instagram. While social media advertising can yield positive results, expanding your strategy to include email marketing can enhance your returns.
Navigating the dynamic and competitive landscape of digital marketing can be challenging, given the continuous emergence of new trends, tools, and platforms.
The success or failure of your business often hinges on effective marketing. This article aims to provide easily digestible information about email marketing platforms. By discussing four key platforms, we intend to assist you in making an informed choice for your business.
However, selecting an exemplary email marketing service is a challenging task. The market is saturated with options, each presenting its own set of advantages and drawbacks.
Numerous platforms offer beneficial features to kickstart your email campaigns. Email marketing, one of the effective methods, proves cost-effective and efficient for reaching your target audience, growing your user base, and boosting brand awareness.
Identifying the Best Email Marketing Platform
Email marketing tools are indispensable for business owners, marketers, and entrepreneurs seeking actual investment returns. Choosing the ideal platform involves budget, features, and alignment with current business goals.
MailChimp
Mailchimp is an excellent tool for beginners who want to start with email marketing. It offers a fantastic free package and a simple drag-and-drop editor to get started. You can upload contacts from your existing address book to help build your list from day one. Though initially designed for small businesses, Mailchimp has grown in popularity and is considered a great marketing platform for beginners. They provide multiple integration options like Facebook page and subscription form hosting integrations. You can track your analytics and compare them with other MailChimp users.
Mailchimp can help you create beautiful email marketing campaigns, making newsletters and email marketing messages easy.
Mailchimp has been named 8th on G2’s 2020 Best Software Companies Worldwide List. However, its autoresponder will not work with an imported contact list; you can only send one list simultaneously. Though there are options to customize that list, you can’t send it to multiple subscriber lists simultaneously.
Hubspot
HubSpot is an all-in-one platform that offers various marketing and sales tools for businesses of all sizes. HubSpot offers many features that help you create effective email marketing campaigns quickly and easily. HubSpot’s most innovative feature on its free plan is social sharing through Twitter and Facebook. Additionally, it gives you in-depth stats on your open rates and clicks. It also has robust integrations with various CRMs and email marketing services. However, there are cheaper alternatives available. For example, Mailchimp offers a straightforward drag-and-drop interface that makes adding subscribers and customizing your emails is simple.
HubSpot offers free CRM software for sales teams, marketing automation software, email marketing, social media management, and customer service tools. It can also serve as a CMS for content marketing and website building. The interface is more beautiful and more straightforward to use. You can quickly A/B test your emails on two lists with various offers. If one does better than another, it’s a no-brainer: you should switch to sending emails that drive higher conversion rates. HubSpot is an excellent choice if you’re looking for a powerful and easy-to-use platform.
HubSpot ranked fourth among the top G2 software companies in the world in 2020. However, HubSpot offers a limited feature in the free plan, and paid plans are costly. This has caused many of their subscribers to be unhappy with the platform. Once you move to one of their paid plans, even if you understand it is not a good fit for you, you must pay until your annual contract ends. Furthermore, they could be better for small businesses as they limit the number of subscribers you can have at one time and the number of emails you can send in a day/month/year.
Mailchimp Vs HubSpot
Below is a comparison of the Mailchimp Standard Plan and the HubSpot Marketing Hub Starter Plan.
Mailchimp Standard Plan starts at $9.78 per month. It offers several features such as Predictive insights, Social ads and post scheduling, Email marketing, Unlimited surveys and responses, Custom domains (separate cost) and landing pages, Ad retargeting, Free website builder with Stripe buy button, Creative Assistant, Custom templates, and custom branding. They also provide Single-step Automation Series, Multistep Automations, and 250+ Integrations in this plan.
On the other hand, the HubSpot Marketing Hub Starter Plan starts at $45 and provides email marketing, landing pages, Ad retargeting, and live-to-chat Chabot for website customers. Although they offer 100+ Integrations, this plan does not provide features like Single-step Automation Series and Multistep automation.
GetResponse
Businesses of all sizes have been relying on GetResponse for many years. The GetResponse platform offers helpful features that allow you to create email marketing campaigns quickly and easily. It’s beneficial for creating lead-generation campaigns and newsletters. With GetResponse, you can effectively reach your target audience and grow your business online. Additionally, it’s a perfect tool for those wanting to build an email list and have an automated follow-up system.
Aweber
Aweber provides various tools like autoresponders, lead capture forms and landing pages. Aweber integrates with other services like Shopify, WordPress and Zapier to set up automated campaigns without coding knowledge. One of the unique features of Aweber is its approach to client data security. They don’t store your data on their servers; they deliver it to you via a secure connection, protecting your customers’ privacy.
Aweber is an excellent choice if you’re looking for a powerful and easy-to-use tool to help you grow your business online. It’s perfect for those with an established list who want to maximize their outreach with autoresponders and landing pages. They offer a free trial, making it easy to see if this is right for your business before committing to anything.
Comparing GetResponse with AWeber is difficult because they have different target audiences and strategies. Both platforms have an excellent reputation, but GetResponse is considered the best comprehensive email marketing tool, while AWeber.com is a little more expensive but more robust. Both platforms offer a free package, which allows you to test all advanced features, including marketing automation, at no cost. However, some features like Webinars, conversion Funnels, Website builders and multilingual email features are unavailable with AWeber. On the other hand, AWeber allows you to create segments, which are groups of subscribers with a common characteristic, allowing you to send targeted content to specific subscribers.
AWeber offers more integrations than GetResponse, making it a more flexible tool for connecting to other applications like Salesforce, Paypal, Twitter, and Facebook.
The Common Features of Both the Platforms.
Email Marketing
Segmentation.
Email Creator
Built-in Image
Editor
Marketing Automation
Signup Forms
Landing Pages
Web Push
Notifications
Live Chat Support
24/7 Support Access
Phone Support
Some features like transactional emails, website builders, chats, SMS, conversion funnel, Facebook Ads, Google Ads, social ads creator, and webinars are unavailable on “Adwber”.
Summing up
Various email marketing platforms are available to help you achieve your desired business results. You choose the one that fits your business needs and enables you to achieve your goals efficiently. Consider the benefits of each platform before making your final decision. This will help you choose the best one for your business.
*All legal names and trademarks or trademarks of their respective owners.
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